It will have three different industrial videos which will demonstrate the features and functions of complex and sophisticated machinery to potential clients around the world.
Machines dedicated to the production of labels, vinyl or game boards printing systems: three areas in which our industrial videos have shown themselves to be useful communication tools.

Three different but compatible and well-balanced approaches were taken.
In the case of one of these approaches the choice was made to develop realistic films which show the various functional phases of this equipment and the advantages in comparison with the products of the Company's competitors. Another approach was that of using accurately reproduced virtual models so as to get round evident logistics difficulties which were an impediment to filming. In fact, some of these machines where either produced in another continent or still hadn't been completed yet. In yet another case it was decided to use virtual reproductions and real films at the same time to show particularly advanced technology.

As well as being particularly advantageous in cost and communication terms, the three DVD's proved to be effective promotional and sales tools at prestigious fairs(the Labelexpo in Brussels , the K2007 - the 17th international Trade Fair Plastics and Rubber in Dusseldorf, and the Global Gaming Expo in Las Vegas).

In fact, the exhibition areas were equipped with advanced projection systems and in one case by using the virtual film in an appropriate way, costly transportation of the machine to the location of the fair in question was avoided.